Role: Design & Direction
Tension Labs is a sports brand that aims to develop innovative, performance oriented gear specifically for wheelchair sports. Through a science-led approach Tension Labs uses high-fidelity pressure readings to better understand athletes’ in game performance and comfort and produces unique gears for individuals.
The visual identity is developed around the core values of the Lab; industrial precision, athletic performance and modern simplicity. A dynamic logomark and system is designed to indicate diverse sports Tension Labs will branch out to as well as the uniqueness of athletes with disabilities.
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Flexible mark
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