Role: Design & Direction

Tension Labs is a sports brand that aims to develop innovative, performance oriented gear specifically for wheelchair sports. Through a science-led approach Tension Labs uses high-fidelity pressure readings to better understand athletes’ in game performance and comfort and produces unique gears for individuals.

The visual identity is developed around the core values of the Lab; industrial precision, athletic performance and modern simplicity. A dynamic logomark and system is designed to indicate diverse sports Tension Labs will branch out to as well as the uniqueness of athletes with disabilities.

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tl-8
tl-9
Flexible mark
tl-system-2
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mockup-check
tl-print-1
tl-2
tl-13
tl-1-a
Logomark tool On progress
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