Reflect Studio is a design + manufacturing office focusing on garments and everyday objects. Working with a variety of institutions, Reflect Studio embraces every phase of production from gathering insight to identifying design objectives, manufacturing, visual documentation, and on-time delivery of a collection.
The visual identity is designed to be flexible to work across different industries and mediums that the studio operates. While highlighting the studio’s full-service approach both the logomark and grid system can flex and adapt according to the format it uses. As a primary typeface, Favorit Std is used across all kinds of communication materials, for its rigid drawings with subtle oddities and the unique uppercase R.
The resulting identity is a combination of two contrasting aspects of the studio: the raw aesthetics of manufacturing and a clean design language.